Thursday, October 22, 2015
It's very interesting to look beyond a commercial and see what the company is really trying to persuade us to buy. Smarter companies will create catchy commercials that stay with us for a few days to maybe even a week. When we see these products in stores, we think of the commercials we saw and decide to purchase these items. In my example that I found, ShamWow created a very catchy commercial that everyone knew about. These commercials push "reptilian hot buttons" in our brain that alter our decision-making. This specific ad tells a lot about the target market. The people who buy things similar to ShamWow, could be passionate about cleaning and like to take things the easy way, such as college students or lazy mothers. Reply your thoughts on commercials and how companies create unique ways to push these reptilian hot buttons in our mind.
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I think that this is a very common thing for big fortune 500 companies to do today, try and give us these "Hot Buttons". Today in advertising companies are looking for ever more clever ways to advertise to us and these advertising "gurus" are coming out with even more extravagant ideas on how to sell us products. To be honest i think its all a bunch of BS. How can someone else really know what going on in my mind when i buy something or when i think about buying something? they cant. that is the simple, and only truth. All advertising is, is a lot of made up BS to make money and a little bit of actual science. That science being that our eyes are what we use to see and if you put a billboard in front of our eyes we still may not see it. I think advertising is a load of crap.
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